Genesis Coronado

“I’m running because, for far too long, my community’s voice has been underrepresented and ignored. Our communities deserve a fearless voice in Sacramento who will put people first and be relentlessly in the fight for progressive solutions to address the housing crisis, mental health epidemic, underfunded public school system, climate change, and the rising cost of living.”

Genesis Coronado

Genesis is a Latina, East LA resident, millennial, LA-based renter, first-generation college student, public servant, education advocate, big sister, and future Assemblymember.

Master’s in Public Administration and Certificate in Public Policy

Public servant of 9 years, with experience in local, state and federal governments

Professional in community engagement, policy analysis and government relations

Currently serving as an elected delegate to represent the 52nd Assembly District in the California Democratic Party

Genesis was born in Los Angeles, California, but raised in Mexico until the age of 6. While she is a second-generation immigrant, her return to the United States at the age of 7 was in many ways a similar experience to that of a first-generation immigrant. She experienced the difficulty of being an English Language Learner at Brooklyn Avenue Elementary School. She was also the first in her family to learn English, and was often her parents’ primary interpreter and translator. 

Although her parents came to this country seeking a better life for their children, it was not easy. During their first year back in the United States, her family lived in a roach-infested motel in East Los Angeles and moved from apartment to apartment for the next 6 years, until they were finally able to make it out of the waitlist for public subsidized housing. She lived in the Nueva Maravilla Public Housing Development (Maravilla Projects) through the rest of her teenage years. 

Social services were essential for her family’s livelihood. Not only did public housing ensure that her family didn’t end up on the streets, but food assistance and Medi-Cal were her family’s saving grace. Her dad worked odd jobs as a car salesman, private security, and others, while her mother stayed at home to care for her younger siblings. She remembers her mom using Women, Infants, and Children Program (WIC) coupons to pick up milk, eggs, and cereal at the nearest grocery store. 

At Garfield High School in East Los Angeles, Genesis was active in numerous leadership capacities and served as the Associated Student Body (ASB) Vice President during her Senior Year. She noticed her upperclassmen wearing “ELA Cityhood” shirts and first learned what it meant to live in an unincorporated community. In her senior year, she stood up against the Los Angeles Unified School Board’s decision to allow the State to take over the school due to low academic performance. With the support of the College Match program, she was able to graduate from High School and received private scholarships and financial aid support to attend Occidental College (Oxy) in Eagle Rock. 

As a first-generation college student, Genesis found it hard to navigate the college experience and, at times, felt out of place during her freshman year. She considered dropping out but remembered how hard her parents worked for her to get this far and decided to push through. In 2012, she volunteered for President Obama’s re-election campaign and Tim Kaine’s Senate race in Richmond, Virginia. During her college years, she also interned for the Alliance of Californians for Community Empowerment (ACCE), where they opposed unjust foreclosures and advocated for renter rights. During the summer, she worked as an AmeriCorps Associate with 826LA in Echo Park, teaching elementary-aged children how to improve their writing skills. 

After graduating from Oxy , Genesis led a college preparatory program through the Association of Professionals and Students to support scholars in their process of applying to college. She organized workshops on the SAT, ACT and assisted students with writing their personal statements. Lastly, she increased awareness about the wide array of higher education options for students, and organized tours to private small liberal arts colleges.

In 2016, fueled by the desire to prevent an extreme right candidate from winning the presidency, she led an effort in her community to activate voters. She organized informational workshops around state ballot measures with the League of Women Voters, voter drives across the Los Angeles region, and walks to the polls. 

Genesis has over a decade of experience in public service. At the start of her career, she worked for former Supervisor Gloria Molina. In her capacity at the local level, she addressed constituent concerns and conducted community outreach to pilot East Los Angeles’s first small business parklets that would support outdoor dining. At the federal level as Field Deputy for former Congresswoman Roybal-Allard, she advocated on behalf of veterans, small business owners, union members and ensured that constituents were aware of the resources available to them at their congressional office. In 2018, Genesis moved to Sacramento to pursue a Master’s degree, where she worked for former California Attorney General, Xavier Becerra, as an External Affairs Associate representing the Central California region (from Bakersfield to Sacramento). She collaborated in the office’s coalition-building efforts to defend DACA in 2020, and other legislative strategies. She focused her attention on issue areas in education, consumer protections, veterans affairs, immigration, and agriculture.

Most recently, Genesis served as the Outreach Director for the Los Angeles Unified Redistricting Commission, where she boosted partnerships with community-based organizations, stakeholders, and elected officials to promote community engagement in the redistricting process, which ultimately yielded 2,128 verbal and written comments from the public. She currently serves as a Legislative Analyst for the Los Angeles Unified School District where she supports local and statewide advocacy. 

In early 2023, Genesis was elected as Assembly District Delegate to represent the 52nd Assembly District in the California Democratic Party. Genesis holds a Bachelor’s in Politics from Occidental College, a Master’s in Public Administration with a Certificate in Public Policy from the University of Southern California (USC). Additionally, she is a recent graduate of the New Leaders Council Los Angeles, and a past fellow with Emily’s List, Emerge, and New American Leaders

In her free time, Genesis enjoys regular hikes in Ascott Hills, walks at the Oxy campus, and visiting her favorite AD 52 restaurants: Azteca Tortilleria, Barrio, The Heights, and Dough Box.

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Paid for by Genesis Coronado for Assembly 2024, FPPC #1460984